Promoting your news website online requires more due diligence than promoting a business that sells physical products. Like your website name, your domain name should be unique, easily recognizable, and easy for people to remember. Once you’ve branded and created content, the next step is to promote news articles and make sure they’re read. One way is to promote through social media.
Social media sites like Facebook and Twitter offer the opportunity for readers to connect directly with web content. Create accounts on the most popular social media platforms. To syndicate your newsfeed on this service, there are a few prerequisites. Make sure your news site has an RSS/Atom feed.
With RSS/Atom feeds handy, create an account using the service “TwitterFeed.” Follow the instructions and link the RSS/Atom feed to your Facebook and Twitter. Whenever you publish an article, it appears on Facebook and Twitter automatically.
If you feel comfortable, be sure to log into your account and interact with your readers and potential readers. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi.
On Facebook fan pages, there is limited personal interactivity between page administrators and fans. Facebook attracts more organic growth. You promote an article on your site’s fan page and wait for people to “like” you: that’s not a formula for success. You can do more with Facebook fan pages — so much more.
Consider running sponsored ads for your news site. This allows your site to receive exposure on the user profiles of those within your target demographic. Facebook Ads offers businesses the opportunity to broadcast ads based on specific age ranges, locations and interests. You’ll also see a very detailed estimate of how many people your ad will “reach”. These estimates will be useful when putting together a presentation for potential advertisers.
Before you invest money in Facebook Ads, consider the nature of your news site. If your news site appeals to a limited demographic or niche, you should focus on promoting your site for free using Twitter and submitting your site to search engines.
Critics of Facebook’s advertising program say that Facebook ads are too discreet and not very attractive. To solve this problem, you need to have ad copy that will emotionally invest people to read the news on your website. Think like someone at the news desk. You need a catchy title and a short teaser copy that will attract people to you. Consider mentioning achievements for your publication (“Over two million subscribers!”) and announcing/reminding potential readers of a resourceful section (i.e. Classified).
Your teaser copy should be clear and focused on one subject. Feel free to post ads announcing prizes and contests held by your publication. Advertising a news site on Facebook will always be trial and error, but the chances of getting new visitors increase when you invest in older ad campaigns. Keep tweaking your ad content until you find the right words and demographics.
Your Facebook page content needs constant care. You need to fill your Facebook page with news articles on a regular basis. Make sure to interact with your readers regularly and communicate with them. Human interaction is a popular social media trend for businesses. Encourage readers and viewers to not only view your content, but also comment and engage in other ways.
For example, readers respond well to captivating visuals — as they would in a print publication. Readers tend to respond to stunning and colorful landscape photos, food photos, and timeless portraits that readers can relate to. It is preferable that the visuals you upload on your Facebook page relate to the articles on your website. Follow up with some text encouraging people to check out your articles and features.
Twitter takes things to the next level. Popular social media services allow news sites to interact with people directly. Take advantage of the features that Twitter has, such as the “Find People” option. If you have a Gmail, Yahoo, or AOL email account that has a contact, use that email account and Twitter will search for contacts who also have a Twitter account. Be sure to “follow” those who already follow you on Twitter.
Follow members who will be interested in the news on your website. The people you choose to follow should also have a large following and update regularly. Never think about the number of people you follow. Always think about the type of people you want to follow. Quality over quantity is a welcome maxim on Twitter. If you focus on finding the right people — and don’t follow a lot of people — you will succeed.
Connect with users who would benefit from reading the articles you publish or would be interested in. For example, if you have an article featuring a specific business, follow popular users who are likely to show an interest in their business and products, including that business’ Twitter account. If you have an article covering an event, follow popular users who are more likely to post or retweet the event information. Interact with these users in moderation. Imagine you’re at a bar and you overhear people talking about something you’re interested in.
The best way to get in is to learn the flow of the conversation and then take part as soon as the opportunity arises. If someone asks a question about a subject featured in one of your articles, feel free to answer them with a link. People will appreciate hospitality as long as you focus on common sense and don’t promote your news site directly. Remember, you’re trying to promote your news site — so being resourceful should be your primary goal. Once you’ve developed a large following or subscriber base, you won’t have to do this anymore.
It is important to note that message boards are great for article promotion. While message boards are now taking a backseat due to social media, they are still very useful for generating buzz and traffic. Register an account and take part regularly on message boards related to your content. It is recommended that you link to your materials responsibly and sparingly. In other words, don’t spam message boards with links.
Only provide self-serving links if there is relevance and lack of information. Provide a link to your domain name in your forum signature. Also, feel free to customize your forum profile. People will pay more attention to those who have a strong human presence. And once you feel that your site has developed a consistent and substantial amount of traffic, you don’t need to continue promoting your site on message boards.
News websites are a dime a dozen, which is why it’s so important to have quality content. No matter how you promote your news site, the goal of your news site is to have articles that are clear, engaging, thought-provoking and resourceful. When people can see that your news site is dynamic in design, organization, and content, they will use your site as a resource. News is often considered a disposable commodity in the digital marketplace, but it takes a good content provider — with promotional knowledge — to make news something worth reading.